Noor - Eco block prints - slow fashion at work.
Our printers use no harsh chemicals in the printing of the fabric.
Each dress is 100% organic cotton and machine washable at low temperatures.
Our pigment prints use ISO free dyes with no acid bath process to fix the dyes. Instead our printers use an oven to cook the fabric after printing which makes it machine washable. Our printers use plant enzymes to wash the fabric before printing instead of the traditional use of bleach. All our water is recycled through a digester unit which uses plant enzyme technology to digest any dyes left in the water after printing, this allows our printers to recycle more than 80% of the water they use. This is essential for the sustainability of the craft in the desert state of Rajasthan where they are located.